{"title":"Pureology","description":"\u003cp\u003eShop Pureology at Shine Beauty and Co. in Bismarck, ND. Pureology has been the go-to for color-treated hair since 2001. Every formula is 100% vegan, sulfate-free, and designed to protect your color while giving you salon-quality results at home.\u003c\/p\u003e","products":[{"product_id":"pureology-hydrate-shampoo-conditioner-liter-duo-33-8-oz","title":"Pureology Hydrate Shampoo \u0026 Conditioner Liter Duo 33.8 oz","description":"\u003cp\u003e\u003cstrong\u003eSalon-quality moisture for color-treated hair in a size that actually keeps up with you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Problem\u003c\/h2\u003e\n\u003cp\u003eYou love Pureology but the standard size runs out too fast and you're constantly reordering. And when you grab something cheaper in a pinch, your color fades and your hair pays for it — especially through North Dakota's dry winters.\u003c\/p\u003e\n\u003ch2\u003eThe Solution\u003c\/h2\u003e\n\u003cp\u003eThe Pureology Hydrate Liter Duo gives you 33.8 oz each of the Hydrate Shampoo and Conditioner — the full professional size. Same sulfate-free, vegan, color-protecting formula. Just 3–4 months of consistent supply instead of a few weeks.\u003c\/p\u003e\n\u003ch2\u003eThe Proof\u003c\/h2\u003e\n\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eShampoo: Apply to wet hair, massage, rinse. Conditioner: Apply mid-lengths to ends, leave 1–2 minutes, rinse. Use together every wash.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this the same formula as the regular size?\u003c\/strong\u003e\u003cbr\u003eExact same formula — just a lot more of it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long will it last?\u003c\/strong\u003e\u003cbr\u003eMost people get 3–4 months out of each liter. Much better value per wash than buying standard sizes repeatedly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003e100% sulfate-free and designed specifically for color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What if I don't love it?\u003c\/strong\u003e\u003cbr\u003eReach out — call 701-415-7750 or DM @myshinebeautyco and we'll help.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"33.8 oz Liter Duo","offer_id":43023197667391,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/pureology-hydrate-shampoo-conditioner-liter-duo_4b090b44-9773-40f0-a5c9-87a50b682eff.jpg?v=1773945289"},{"product_id":"pureology-hydrate-shampoo","title":"Pureology Hydrate Shampoo","description":"\u003cp\u003e\u003cstrong\u003eDeep moisture for color-treated hair — without fading your color or flattening your strands.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eDry, color-treated hair is its own frustrating category. Most moisturizing shampoos either fade your color faster than they should, or leave a coating that feels good for a day and builds into dullness. North Dakota's dry climate makes this even harder on your hair between appointments.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Shampoo is 100% sulfate-free and vegan, built specifically for color-treated hair that needs serious moisture. It locks in color while genuinely hydrating your strands — leaving hair soft, manageable, and healthy-looking wash after wash.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and through lengths, rinse. Follow with Pureology Hydrate Conditioner for best results.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Will this work on my color-treated hair?\u003c\/strong\u003e\u003cbr\u003eThat's exactly what it's made for. Sulfate-free formula preserves color while delivering real hydration.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I use it?\u003c\/strong\u003e\u003cbr\u003eApply to wet hair, massage in, rinse. Follow with Hydrate Conditioner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will a 33 oz liter last?\u003c\/strong\u003e\u003cbr\u003eMost people stretch a liter 3–4 months with regular washing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if it still feels dry?\u003c\/strong\u003e\u003cbr\u003eTry the Pureology Hydrate Superfood Treatment once a week as a deep moisture mask.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023197700159,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03hys033_1738274612.jpg?v=1773945291"},{"product_id":"pureology-hydrate-shampoo-128oz","title":"Pureology Hydrate Shampoo 128oz","description":"\u003cp\u003e\u003cstrong\u003eProfessional 128 oz Hydrate Shampoo — the ultimate bulk size for color-treated hair that needs consistent moisture.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eIf you go through shampoo fast, or you're a stylist looking for a salon-size supply, the standard retail size just doesn't cut it. You need the real professional quantity without compromising on formula.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Shampoo in 128 oz gives you the same sulfate-free, vegan, color-safe formula your stylist trusts — in a size that goes the distance. Deep moisture, color protection, and softness at the most cost-effective price per wash.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and lengths, rinse. Follow with Pureology Hydrate Conditioner.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this the same formula as the smaller sizes?\u003c\/strong\u003e\u003cbr\u003eYes — exact same professional formula, just in bulk.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Who is the 128 oz size best for?\u003c\/strong\u003e\u003cbr\u003eClients who wash frequently, households with multiple people using it, or stylists stocking their salon.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — 100% sulfate-free and formulated for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if I don't love it?\u003c\/strong\u003e\u003cbr\u003eContact us at 701-415-7750 or DM @myshinebeautyco.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"128 oz","offer_id":43023197798463,"sku":null,"price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03hys128_1738274613.png?v=1773945292"},{"product_id":"pureology-hydrate-shampoo-9oz","title":"Pureology Hydrate Shampoo 9oz","description":"\u003cp\u003e\u003cstrong\u003eProfessional moisture shampoo for color-treated hair — in the perfect size to try or travel with.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eYou've heard great things about Pureology Hydrate but aren't ready to commit to a liter yet. Or you need a size that works for travel without checking a bag. Either way, you want the real formula without the bulk.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Shampoo 9 oz gives you the full sulfate-free, color-safe, vegan formula in a manageable size. Deeply moisturizes color-treated hair, protects your color investment, and leaves hair soft and manageable.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and lengths, rinse. Follow with Pureology Hydrate Conditioner.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this the same formula as the liter?\u003c\/strong\u003e\u003cbr\u003eYes — same professional formula, just in a 9 oz size.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will 9 oz last?\u003c\/strong\u003e\u003cbr\u003eMost people get 4–6 weeks washing every few days.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and formulated specifically for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if I want to upgrade to a bigger size?\u003c\/strong\u003e\u003cbr\u003eThe liter duo is the best value — check it out in our Pureology collection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023197831231,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03hys009_1738274611.jpg?v=1773945294"},{"product_id":"pureology-hydrate-conditioner","title":"Pureology Hydrate Conditioner","description":"\u003cp\u003e\u003cstrong\u003eColor-treated hair that actually combs through after the shower — soft, smooth, and manageable.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eYou shampoo, you condition, your hair still feels like straw by the time it dries. Or you're fighting tangles and snapping strands every time you brush it out. Color-treated hair loses moisture faster than untreated hair, and North Dakota winters don't help.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Conditioner delivers deep, lasting moisture without weighing your hair down. It detangles, smooths, and leaves color-treated hair genuinely soft and manageable. Sulfate-free, vegan, and color-safe — your color stays vivid, your hair feels the way it's supposed to.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter shampooing, apply from mid-lengths to ends. Leave on 1–2 minutes. Rinse thoroughly.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this good for fine color-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes — it moisturizes without heaviness. Fine-haired clients love that it delivers moisture without weighing them down.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I use it?\u003c\/strong\u003e\u003cbr\u003eApply mid-lengths to ends after shampooing. Leave 1–2 minutes. Rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this daily?\u003c\/strong\u003e\u003cbr\u003eYes — gentle enough for daily washing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if my hair still feels dry?\u003c\/strong\u003e\u003cbr\u003eAdd the Pureology Hydrate Superfood Treatment once a week for a deeper moisture reset.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"33 oz","offer_id":43023197863999,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp04hyc033_1738274618.jpg?v=1773945296"},{"product_id":"pureology-hydrate-conditioner-9oz","title":"Pureology Hydrate Conditioner 9oz","description":"\u003cp\u003e\u003cstrong\u003eProfessional moisture conditioner for color-treated hair — soft, smooth, and detangled every wash.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eColor-treated hair loses moisture between washes, and most conditioners just coat the surface without actually replacing what's been lost. You need something that genuinely works on the hair fiber, especially through dry North Dakota months.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Conditioner 9 oz delivers deep moisture and detangling in a color-safe, sulfate-free, vegan formula. It smooths, softens, and leaves color-treated hair manageable without any heaviness.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter shampooing, apply from mid-lengths to ends. Leave on 1–2 minutes. Rinse.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this the same as the liter size?\u003c\/strong\u003e\u003cbr\u003eSame professional formula — just in 9 oz.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will 9 oz last?\u003c\/strong\u003e\u003cbr\u003eAbout 4–6 weeks with regular use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it safe for color?\u003c\/strong\u003e\u003cbr\u003eYes — 100% sulfate-free and color-safe.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What's the difference between Hydrate and Hydrate Sheer?\u003c\/strong\u003e\u003cbr\u003eHydrate is for normal to dry hair. Hydrate Sheer is a lighter formula for fine hair that needs moisture without any added weight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023197896767,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp04hyc009_1738274618.jpg?v=1773945298"},{"product_id":"pureology-hydrate-conditioner-128oz","title":"Pureology Hydrate Conditioner 128oz","description":"\u003cp\u003e\u003cstrong\u003eProfessional 128 oz Hydrate Conditioner — bulk moisture for color-treated hair that needs consistency.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Problem\u003c\/h2\u003e\n\u003cp\u003eRunning out of conditioner mid-routine is the fastest way to derail a hair care regimen. The 128 oz size is for clients who go through product quickly or stylists who need professional supply.\u003c\/p\u003e\n\u003ch2\u003eThe Solution\u003c\/h2\u003e\n\u003cp\u003ePureology Hydrate Conditioner 128 oz brings the same deep-moisture, color-safe, sulfate-free, vegan formula in a size that lasts. Consistent moisture, consistent color protection, consistent results.\u003c\/p\u003e\n\u003ch2\u003eThe Proof\u003c\/h2\u003e\n\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply from mid-lengths to ends after shampooing. Leave 1–2 minutes. Rinse.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this the same formula?\u003c\/strong\u003e\u003cbr\u003eYes — same professional grade formula as all Hydrate Conditioner sizes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Who is the 128 oz best for?\u003c\/strong\u003e\u003cbr\u003eFrequent washers, multi-person households, or salon professionals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and designed for color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What if I need help deciding which size is right?\u003c\/strong\u003e\u003cbr\u003eCall 701-415-7750 or DM @myshinebeautyco — we're happy to help.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"128 oz","offer_id":43023197929535,"sku":null,"price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp04hyc128_1738274619.png?v=1773945300"},{"product_id":"pureology-hydrate-sheer-shampoo-conditioner-liter-duo","title":"Pureology Hydrate Sheer Shampoo \u0026 Conditioner Liter Duo","description":"\u003cp\u003e\u003cstrong\u003eLightweight moisture for fine color-treated hair — hydration without the weight that kills your volume.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eFine, color-treated hair is a tricky balance. You need moisture — especially through North Dakota's dry winters — but most hydrating shampoos and conditioners are too heavy and flatten everything out. You end up choosing between hydration and volume.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003eThe Pureology Hydrate Sheer Liter Duo solves that problem. It's the lighter version of the Hydrate formula — designed to deliver moisture to fine, color-treated hair without any heaviness. Sulfate-free, vegan, and color-safe in the professional liter size.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eShampoo: Apply to wet hair, massage, rinse. Conditioner: Mid-lengths to ends, 1–2 minutes, rinse. Use together every wash.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: What's the difference between Hydrate and Hydrate Sheer?\u003c\/strong\u003e\u003cbr\u003eHydrate Sheer is a lighter formula specifically for fine hair. Same color protection and moisture — without the weight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will each liter last?\u003c\/strong\u003e\u003cbr\u003eMost people get 3–4 months with regular washing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and designed for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if I want more moisture?\u003c\/strong\u003e\u003cbr\u003eTry the regular Hydrate Shampoo and Conditioner Liter Duo — it's the richer moisture formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. 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But skipping moisture entirely means dryness, dullness, and color that fades faster.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Sheer Shampoo is the answer. A lighter moisture formula designed specifically for fine, color-treated hair — it cleanses, hydrates, and protects your color without any heaviness. Sulfate-free and vegan.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and lengths, rinse. 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Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"33 oz","offer_id":43023198158911,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03hss033_1738274611.jpg?v=1773945304"},{"product_id":"pureology-hydrate-sheer-conditioner","title":"Pureology Hydrate Sheer Conditioner","description":"\u003cp\u003e\u003cstrong\u003eLight moisture conditioner for fine, color-treated hair — soft and detangled without going flat.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eFine, color-treated hair needs conditioner, but too much conditioner is its own problem. Heavy formulas leave fine hair limp and flat within hours of washing. You need something that delivers detangling and moisture without the weight.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Sheer Conditioner is the lightweight answer — designed to soften, detangle, and protect color in fine hair without any of the heaviness. Sulfate-free, vegan, color-safe.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter shampooing, apply from mid-lengths to ends. Leave on 1–2 minutes. Rinse.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes — it's specifically formulated to hydrate fine, color-treated hair without weighing it down.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I use it?\u003c\/strong\u003e\u003cbr\u003eMid-lengths to ends after shampooing. 1–2 minutes. Rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use it daily?\u003c\/strong\u003e\u003cbr\u003eYes — gentle enough for daily washing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if my hair still feels flat?\u003c\/strong\u003e\u003cbr\u003eMake sure you're applying only mid-lengths to ends — keep it off your roots.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"33 oz","offer_id":43023198191679,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp04hsc033_1738274617.jpg?v=1773945306"},{"product_id":"pureology-hydrate-sheer-conditioner-9oz","title":"Pureology Hydrate Sheer Conditioner 9oz","description":"\u003cp\u003e\u003cstrong\u003eLight conditioner for fine, color-treated hair — the moisture you need without the weight you don't.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eFine hair and conditioner are often at odds. Too heavy and your hair goes limp. Too light and you can't detangle. Color-treated fine hair needs a formula that walks that line perfectly.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Sheer Conditioner 9 oz delivers lightweight detangling and moisture for fine, color-treated hair. Sulfate-free, vegan, color-safe — in a size that's easy to try or travel with.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply from mid-lengths to ends after shampooing. Leave 1–2 minutes. Rinse.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: What makes Hydrate Sheer different from regular Hydrate?\u003c\/strong\u003e\u003cbr\u003eIt's a lighter formula designed for fine hair — same moisture protection, no added weight.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will 9 oz last?\u003c\/strong\u003e\u003cbr\u003eAbout 4–6 weeks with regular use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and color-safe.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Want the liter size?\u003c\/strong\u003e\u003cbr\u003eCheck out the Hydrate Sheer Liter Duo in our collection for better value.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023198224447,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp04hsc009_1738274617.jpg?v=1773945307"},{"product_id":"pureology-strength-cure-shampoo-conditioner-liter-duo","title":"Pureology Strength Cure Shampoo \u0026 Conditioner Liter Duo","description":"\u003cp\u003e\u003cstrong\u003eProfessional-size repair for damaged color-treated hair — enough supply to actually see the transformation.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eRepairing damaged hair takes consistency. The problem with standard sizes is you run out right when your hair is starting to respond. Then you grab whatever's available and you're back to square one. We've seen this pattern with clients and it's the most common reason repair routines fail.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003eThe Strength Cure Liter Duo gives you 33.8 oz each of the Shampoo and Conditioner — the same formula professionals trust, in a size that keeps you consistent long enough to see real results. Sulfate-free, vegan, color-safe.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eShampoo: wet hair, apply, massage, rinse. Conditioner: mid-lengths to ends, 1–2 minutes, rinse. Use together every wash.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this the same formula as the standard size?\u003c\/strong\u003e\u003cbr\u003eExact same thing — just the professional liter size.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long does a liter duo last?\u003c\/strong\u003e\u003cbr\u003e3–4 months for most people. 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Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"33.8 oz Liter Duo","offer_id":43023198289983,"sku":null,"price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/pureology-strength-cure-shampoo-conditioner-liter-duo.jpg?v=1773945310"},{"product_id":"pureology-strength-cure-shampoo","title":"Pureology Strength Cure Shampoo","description":"\u003cp\u003e\u003cstrong\u003eRepair for color-treated hair that's been highlighted, bleached, or just over-done.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eYou went lighter. Did a chemical service. Maybe just heat-styled through a long North Dakota winter — and now your hair is paying for it. It breaks, splits, doesn't hold a style. Regular shampoos aren't doing anything to fix what's actually damaged inside the strand.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Strength Cure Shampoo is built to repair from the inside out. With cysteine amino acids and a 100% sulfate-free, color-safe formula, it gently cleanses while reinforcing the hair's damaged structure. Every wash starts rebuilding what color services and heat styling broke down.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and lengths, rinse. Follow with Pureology Strength Cure Conditioner.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Will this work if I've had bleach or highlights?\u003c\/strong\u003e\u003cbr\u003eThat's exactly who it's made for. Chemically treated, heat-damaged, fragile hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How often should I use it?\u003c\/strong\u003e\u003cbr\u003eYou can use it every wash — it's gentle enough for daily use and the repair is cumulative.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if my hair is still breaking?\u003c\/strong\u003e\u003cbr\u003eAdd the Strength Cure Superfood Treatment once a week. If breakage is severe, come in — some damage needs a professional treatment first.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and formulated for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"33 oz","offer_id":43023198322751,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03scs033_1738274615.jpg?v=1773945312"},{"product_id":"pureology-strength-cure-shampoo-9oz","title":"Pureology Strength Cure Shampoo 9oz","description":"\u003cp\u003e\u003cstrong\u003eRepair shampoo for damaged, color-treated hair — in the 9 oz size to start strong.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eBleach, highlights, heat styling, harsh weather — your hair takes a beating and shows it. It breaks, feels brittle, and doesn't hold a style the way it used to. You need a shampoo that actually does something about the damage, not just cleans around it.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Strength Cure Shampoo 9 oz delivers cysteine-powered repair in a sulfate-free, color-safe, vegan formula. It reinforces the hair fiber from within every single wash — reducing breakage and building resilience over time.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and lengths, rinse. Follow with Strength Cure Conditioner.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this the same formula as the liter?\u003c\/strong\u003e\u003cbr\u003eYes — same professional repair formula in 9 oz.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will 9 oz last?\u003c\/strong\u003e\u003cbr\u003eAbout 4–6 weeks washing every few days.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use it daily?\u003c\/strong\u003e\u003cbr\u003eYes — gentle enough for regular use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Want better value?\u003c\/strong\u003e\u003cbr\u003eThe Strength Cure Liter Duo is the best deal for consistent repair — check our collection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023198421055,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03scs009_1738274614.jpg?v=1773945315"},{"product_id":"pureology-strength-cure-conditioner","title":"Pureology Strength Cure Conditioner","description":"\u003cp\u003e\u003cstrong\u003eDamaged hair that combs out soft — not a snapping, tangled mess.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eDamaged hair is the worst to deal with. It tangles, mats, feels like straw, and snaps when you try to brush through it. Conditioner helps — but most conditioners are just coating the surface. They're not doing anything about the actual structural damage underneath.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Strength Cure Conditioner works on two levels: detangling and conditioning the surface while restoring strength to the damaged fiber underneath. Cysteine-strengthened, sulfate-free, color-safe. Hair comes out softer, stronger, and genuinely easier to manage.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter shampooing, apply from mid-lengths to ends. Leave on 1–2 minutes. Rinse.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this good for bleached or highlighted hair?\u003c\/strong\u003e\u003cbr\u003eYes — specifically formulated for chemically treated and damaged hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will it weigh my hair down?\u003c\/strong\u003e\u003cbr\u003eNo. It's designed to strengthen without heaviness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I use it?\u003c\/strong\u003e\u003cbr\u003eApply after shampooing, mid-lengths to ends. 1–2 minutes. Rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if my hair still feels damaged?\u003c\/strong\u003e\u003cbr\u003eAdd the Strength Cure Superfood Treatment as a weekly mask — that's the deeper repair step.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"33 oz","offer_id":43023198552127,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp04scc033_1738274621.jpg?v=1773945318"},{"product_id":"pureology-strength-cure-conditioner-9oz","title":"Pureology Strength Cure Conditioner 9oz","description":"\u003cp\u003e\u003cstrong\u003eRepair conditioner for damaged, color-treated hair — strong, soft, and easy to manage.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eDamaged hair tangles, snaps, and fights you every time you try to style it. A great conditioner is non-negotiable — but it needs to do more than coat the outside. It needs to work on the damage inside the strand.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Strength Cure Conditioner 9 oz uses cysteine amino acids to repair the hair fiber while detangling and softening on the surface. Sulfate-free, vegan, color-safe.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply from mid-lengths to ends after shampooing. Leave 1–2 minutes. Rinse.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this the same formula as the liter?\u003c\/strong\u003e\u003cbr\u003eYes — same repair formula in 9 oz.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will 9 oz last?\u003c\/strong\u003e\u003cbr\u003eAbout 4–6 weeks with regular use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — 100% sulfate-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What's the best next step if my hair is very damaged?\u003c\/strong\u003e\u003cbr\u003eAdd the Strength Cure Superfood Treatment once a week for deeper repair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023198584895,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp04scc009_1738274621.jpg?v=1773945321"},{"product_id":"pureology-strength-cure-superfood-treat-6oz","title":"Pureology Strength Cure Superfood Treat 6oz","description":"\u003cp\u003e\u003cstrong\u003eThe weekly reset that actually repairs damaged hair — not just temporarily covers it up.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eYour shampoo and conditioner are doing their part, but chemically damaged hair needs more than a daily routine can deliver. Bleach, highlights, color processing — these break down the hair fiber at a level that takes targeted, intensive care to rebuild.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Strength Cure Superfood Treatment is a concentrated repair mask powered by astaxanthin — one of the most potent antioxidants in professional haircare — plus cysteine to reconstruct the hair fiber from within. One treatment a week makes a real, visible difference.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter shampooing, apply generously to towel-dried hair from mid-lengths to ends. Leave on 5–10 minutes. Rinse. Use once a week.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this on bleached hair?\u003c\/strong\u003e\u003cbr\u003eYes — it's formulated specifically for chemically damaged and color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I use it?\u003c\/strong\u003e\u003cbr\u003eAfter shampooing, apply to towel-dried hair, leave 5–10 minutes, rinse. Once a week is enough.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will a 6 oz jar last?\u003c\/strong\u003e\u003cbr\u003eMost people get 2–3 months out of it with once-a-week use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if my hair is still very damaged?\u003c\/strong\u003e\u003cbr\u003eCome in and see us — 4401 Coleman Street Suite 105, Bismarck. Some damage needs an in-salon treatment to kick things off.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. 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Most anti-frizz shampoos either strip color or coat everything with silicone.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Smooth Perfection Shampoo gently cleanses while beginning the smoothing process from the first step. Sulfate-free, vegan, and color-safe — it controls frizz without stripping your color and sets the stage for smooth, manageable hair all day.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and lengths, rinse. Follow with Pureology Smooth Perfection Conditioner.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Will this work for color-treated frizzy hair?\u003c\/strong\u003e\u003cbr\u003eYes — it's specifically formulated for color-treated hair that needs frizz control.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it sulfate-free?\u003c\/strong\u003e\u003cbr\u003eYes — 100% sulfate-free and color-safe.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I use it?\u003c\/strong\u003e\u003cbr\u003eApply to wet hair, massage in, rinse. Follow with Smooth Perfection Conditioner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if my frizz is severe?\u003c\/strong\u003e\u003cbr\u003eAdd the Smooth Perfection Lotion as a leave-in styling treatment after washing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023198715967,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03sps009_1738274616.jpg?v=1773945327"},{"product_id":"pureology-smooth-perfection-conditioner-9oz","title":"Pureology Smooth Perfection Conditioner 9oz","description":"\u003cp\u003e\u003cstrong\u003eSmooth, frizz-controlled color-treated hair — no crunch, no coating, just smooth.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eFrizz conditioners are often the worst offenders — heavy silicones that coat your hair, look great on day one, and build up into dullness by day three. Color-treated frizzy hair needs something that actually controls frizz at the fiber level.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Smooth Perfection Conditioner detangles and smooths color-treated hair without silicone buildup. It works with your hair's structure to reduce frizz and improve manageability — leaving it soft, smooth, and color-vibrant.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eAfter shampooing, apply from mid-lengths to ends. Leave on 1–2 minutes. Rinse thoroughly.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this good for color-treated frizzy hair?\u003c\/strong\u003e\u003cbr\u003eYes — designed for exactly that combination.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will it build up over time?\u003c\/strong\u003e\u003cbr\u003eNo. It's formulated to smooth without the silicone buildup that dulls hair over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I use it?\u003c\/strong\u003e\u003cbr\u003eMid-lengths to ends after shampooing. 1–2 minutes. Rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What goes with this?\u003c\/strong\u003e\u003cbr\u003ePair with Smooth Perfection Shampoo and the Smooth Perfection Lotion for the full frizz-control routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023198781503,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp04spc009_1738274622.jpg?v=1773945329"},{"product_id":"pureology-color-fanatic-spray-13-5oz","title":"Pureology Color Fanatic Spray 13.5oz","description":"\u003cp\u003e\u003cstrong\u003e21 benefits in one spray — the multitasker your color-treated hair has been missing.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eYou've got five different products for detangling, heat protection, frizz control, color protection, and shine. And your bathroom counter is out of room. Color-treated hair needs all of those things, but it doesn't need five separate products to get them.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Color Fanatic Spray delivers 21 essential benefits in one leave-in spray — including heat protection, detangling, frizz control, color protection, and shine — in a lightweight, sulfate-free, vegan formula. One spray. Everything your color-treated hair needs.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eSpray evenly onto damp hair after washing. Comb through to distribute. Style as desired. Do not rinse.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: What does it actually do?\u003c\/strong\u003e\u003cbr\u003e21 benefits including heat protection up to 450°F, detangling, frizz control, color protection, and added shine — all in one leave-in spray.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — 100% sulfate-free and specifically formulated for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Do I need to rinse it out?\u003c\/strong\u003e\u003cbr\u003eNo — it's a leave-in treatment. Apply to damp hair and style.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What's the difference between 6.8 oz and 13.5 oz?\u003c\/strong\u003e\u003cbr\u003eSame formula — the 13.5 oz is better value for daily users.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"13.5 oz","offer_id":43023198847039,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp05cfa013_1738274626.jpg?v=1773945333"},{"product_id":"pureology-color-fanatic-spray-6-8oz","title":"Pureology Color Fanatic Spray 6.8oz","description":"\u003cp\u003e\u003cstrong\u003e21 benefits in one spray — heat protection, detangling, and color care for treated hair.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eColor-treated hair needs heat protection, detangling, frizz control, and color care every single wash. Buying separate products for all of it is expensive and time-consuming. There's a smarter way.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Color Fanatic Spray 6.8 oz delivers 21 essential leave-in benefits in one lightweight spray. Heat protection up to 450°F, detangling, frizz control, color protection, and shine — all sulfate-free and vegan. Perfect size for daily use or travel.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eSpray onto damp hair after washing, comb through, style as desired. Leave in — do not rinse.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: How many benefits does it have?\u003c\/strong\u003e\u003cbr\u003e21 — including heat protection up to 450°F, detangling, frizz control, and color protection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it a leave-in?\u003c\/strong\u003e\u003cbr\u003eYes — spray on damp hair and don't rinse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — 100% sulfate-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Should I get 6.8 oz or 13.5 oz?\u003c\/strong\u003e\u003cbr\u003eIf you use it daily, the 13.5 oz is better value. The 6.8 oz is great for trying it or traveling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"6.8 oz","offer_id":43023198879807,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp05cfa006_1738274626.jpg?v=1773945335"},{"product_id":"pureology-soft-finish-hairspray-11oz","title":"Pureology Style + Protect Soft Finish Hairspray","description":"\u003cp\u003e\u003cstrong\u003eFlexible hold hairspray for color-treated hair — all-day style without the crunch or stiffness.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eYou want your style to hold, but not feel like cardboard. Most strong-hold hairsprays leave color-treated hair feeling crunchy, dull, and stiff. You need something that keeps your style in place while your hair still moves and looks healthy.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Soft Finish Hairspray delivers flexible, long-lasting hold for color-treated hair — without crunch, without stiffness, and without dulling your color. Sulfate-free and vegan formula that keeps your style looking natural all day.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eHold 10–12 inches from hair. Spray in short bursts to set style. Can be combed or brushed through after application.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Will this make my hair stiff or crunchy?\u003c\/strong\u003e\u003cbr\u003eNo — it's specifically formulated for flexible hold that keeps natural movement.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and designed for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How is Soft Finish different from Lock It Down?\u003c\/strong\u003e\u003cbr\u003eSoft Finish is flexible hold for styles you want to move. Lock It Down is stronger hold for styles you need to stay put.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I brush through it?\u003c\/strong\u003e\u003cbr\u003eYes — the flexible formula allows you to comb or brush through after setting.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"11 oz","offer_id":43023198912575,"sku":null,"price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp06sfh011_1738274629.jpg?v=1773945337"},{"product_id":"pureology-lock-it-down-hairspray-11oz","title":"Pureology Style + Protect Lock It Down Hairspray 11oz","description":"\u003cp\u003e\u003cstrong\u003eMaximum hold hairspray for color-treated hair — all-day staying power without dulling your color.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eSome styles need to stay exactly where you put them — all day, through wind, humidity, and whatever North Dakota weather brings. Regular strong-hold sprays can leave color-treated hair feeling brittle, dull, and stripped. You need power without the damage.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Lock It Down Hairspray delivers maximum hold for color-treated hair — keeping styles in place all day without stiffness, brittleness, or color dulling. Sulfate-free, vegan formula that holds hard and protects your color investment.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eHold 10–12 inches from hair. Spray in short bursts to lock style in place. Use as final step in your styling routine.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: How strong is the hold?\u003c\/strong\u003e\u003cbr\u003eMaximum hold — designed for styles that need to stay all day through humidity and activity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and formulated specifically for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will it make my hair feel brittle?\u003c\/strong\u003e\u003cbr\u003eNo. Pureology's formula holds firmly without the brittleness of traditional strong-hold sprays.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What's the difference between Lock It Down and Soft Finish?\u003c\/strong\u003e\u003cbr\u003eLock It Down is maximum hold for styles that need to stay. Soft Finish is flexible hold for styles you want to move naturally.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"11 oz","offer_id":43023198978111,"sku":null,"price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp06lid011_1738274629.jpg?v=1773945339"},{"product_id":"pureology-on-the-rise-root-mousse-10-4oz","title":"Pureology Style + Protect On The Rise Root Lifting Mousse 10.4oz","description":"\u003cp\u003e\u003cstrong\u003eInstant root lift and volume for color-treated hair — the blowout starts at the root.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eFlat roots are the enemy of a good blowout. You can curl the ends, add texture, do everything right — but if the roots are flat, the whole style falls flat with it. You need something that lifts at the root and holds it there.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology On The Rise Root Mousse delivers targeted root lift and long-lasting volume for color-treated hair. Apply it to the roots, blow dry, and you've got the kind of lift that makes a blowout look salon-done all day. Sulfate-free, vegan, color-safe.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply directly to roots on damp hair. Work through with fingers or a brush. Blow dry for maximum lift. Can also be diffused for volume on curly hair.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Does this only go on the roots?\u003c\/strong\u003e\u003cbr\u003eApply to roots for targeted lift — you can also work through lengths for overall volume.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and designed for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will it make roots look crunchy?\u003c\/strong\u003e\u003cbr\u003eNo — it dries with a natural, touchable finish that holds lift without stiffness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How is this different from the Weightless Mousse?\u003c\/strong\u003e\u003cbr\u003eOn The Rise is targeted for root lift specifically. 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Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"10.4 oz","offer_id":43023199076415,"sku":null,"price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp05otr010_1738274627.jpg?v=1773945342"},{"product_id":"pureology-instant-levitation-mist-5-1oz","title":"Pureology Style + Protect Instant Levitation Mist 5.1oz","description":"\u003cp\u003e\u003cstrong\u003eInstant volume mist for color-treated hair — weightless lift you can spray on anytime.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eYour hair starts flat in the morning and it's even flatter by noon. You need volume that's quick to apply, doesn't require a full blowout, and doesn't weigh your color-treated hair down between washes.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Instant Levitation Mist gives you on-the-spot lift and volume for color-treated hair — anytime, on damp or dry hair. It's the spray you reach for between washes when your roots need a pick-me-up without a full styling session. Sulfate-free, vegan, color-safe.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eSpray onto roots or throughout hair on damp or dry hair. Scrunch, tousle, or blow dry for instant lift. No rinsing needed.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use this on dry hair?\u003c\/strong\u003e\u003cbr\u003eYes — it works on both damp and dry hair for instant lift between washes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and formulated for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will it make my hair feel sticky?\u003c\/strong\u003e\u003cbr\u003eNo — it's a lightweight mist designed for weightless volume without residue.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What's the best way to use it?\u003c\/strong\u003e\u003cbr\u003eSpray at the roots, tousle with your fingers, and let it air dry or blow dry for lift.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"5.1 oz","offer_id":43023199273023,"sku":null,"price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp05ilm005_1738274627.jpg?v=1773945344"},{"product_id":"pureology-beach-waves-sugar-spray-5-7oz","title":"Pureology Style + Protect Beach Waves Sugar Spray 5.7oz","description":"\u003cp\u003e\u003cstrong\u003eEffortless beach waves for color-treated hair — the tousled texture look without the ocean.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eBeach waves on color-treated hair are a balance: you want texture and movement, but harsh salt sprays can dry out and fade treated strands. You need the look without the damage.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Beach Waves Sugar Spray gives you that effortless, tousled texture on color-treated hair — without harsh salts that strip color or dry out strands. The sugar-based formula adds natural-looking waves and light hold that keeps your color vibrant. Sulfate-free, vegan.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eSpray onto damp or dry hair. Scrunch with your hands to enhance wave texture. Air dry or diffuse. Can be reapplied throughout the day for more texture.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this a salt spray?\u003c\/strong\u003e\u003cbr\u003eNo — it's a sugar-based formula that adds texture and wave without the drying effects of salt.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and designed not to strip or fade color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use it on dry hair?\u003c\/strong\u003e\u003cbr\u003eYes — works on both damp and dry hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will it make my hair crunchy?\u003c\/strong\u003e\u003cbr\u003eNo — it gives a soft, tousled texture with light hold, not crunch.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"5.7 oz","offer_id":43023199502399,"sku":null,"price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp05bws005_1738274625.jpg?v=1773945346"}],"url":"https:\/\/myshinebeauty.com\/collections\/pureology.oembed","provider":"Shine Beauty \u0026 Co.","version":"1.0","type":"link"}