{"product_id":"color-wow-brass-banned-mousse-for-blonde-hair-6-8-oz","title":"Color Wow Color Control Purple Toning + Styling Foam 6.8oz","description":"\u003cp\u003e\u003cstrong\u003eNeutralize brassiness and style in one step — the toning foam for blonde and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eBlonde and gray hair turns brassy faster than any other color — especially with Bismarck's hard water accelerating the process. Traditional purple shampoos tone, but they're also drying with repeated use. You want to stay cool and bright without drying out your hair or adding another dedicated step to your routine.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003eColor Wow Color Control Purple Toning + Styling Foam is a 2-in-1 toning mousse that neutralizes brassy and yellow tones with violet pigments while simultaneously styling with a volume-boosting foam formula. You tone and style in one step — less time, fewer products, cooler results.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003eColor Wow is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to damp hair after washing and conditioning. Work through mid-lengths and ends. Blow dry or air dry as usual for toned, styled results. Adjust frequency based on toning needs.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: How is this different from purple shampoo?\u003c\/strong\u003e\u003cbr\u003ePurple shampoo tones during cleansing and can be drying. This foam tones during styling and also adds volume — without the drying effect.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How often should I use it?\u003c\/strong\u003e\u003cbr\u003eOnce or twice a week, or when you start noticing brassiness returning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I use it every wash?\u003c\/strong\u003e\u003cbr\u003eYes, but start with once a week and adjust. Too much toning can shift very light blonde hair slightly purple.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Does it work on gray hair?\u003c\/strong\u003e\u003cbr\u003eYes — gray hair goes brassy just like blonde. This works beautifully to keep gray looking cool and bright.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if I don't love it?\u003c\/strong\u003e\u003cbr\u003eReach out — text 701-415-7750 or DM @myshinebeautyco and we'll help.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Color Wow retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"6.8oz","offer_id":43026786156607,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/CW362_ColorControlBlonde_2048x2048_1000x_40626504-100b-45ea-ab0c-9792509a0c9d.jpg?v=1774106165","url":"https:\/\/myshinebeauty.com\/products\/color-wow-brass-banned-mousse-for-blonde-hair-6-8-oz","provider":"Shine Beauty \u0026 Co.","version":"1.0","type":"link"}