{"product_id":"loreal-professionnel-curl-expression-anti-build-up-cleansing-shampoo","title":"L'Oréal Professionnel Curl Expression Anti-Build Up Cleansing Shampoo","description":"\u003cp\u003eA monthly clarifying reset for curls, removing buildup so curl pattern and bounce come back to life.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cp\u003eStylers, oils, and minerals build up on curly hair faster than straight hair, weighing down the curl pattern. This sulfate-free clarifying shampoo strips buildup gently while preserving the moisture curls need.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair once or twice a month. Massage from scalp through ends and rinse thoroughly. Follow with Curl Expression Intense Moisture Mask.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eHow is this different from the Intense Moisture Shampoo?\u003c\/strong\u003e\u003cbr\u003eThe Anti-Build Up is a clarifying treatment for monthly resets. The Intense Moisture Shampoo is for regular wash days.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it weekly?\u003c\/strong\u003e\u003cbr\u003eOnce or twice a month is best. Weekly use can dry curls out.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it strip my color?\u003c\/strong\u003e\u003cbr\u003eIt's sulfate-free and gentler than most clarifiers, but it still removes buildup. If you have fresh color, wait 2 weeks before clarifying.\u003c\/p\u003e\u003ch3\u003eWhy Shine Carries It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSalon-professional formula stocked at our Bismarck location\u003c\/li\u003e\n\u003cli\u003eFree shipping on orders over $99\u003c\/li\u003e\n\u003cli\u003eQuestions? Call 701-415-7750 or visit us at 4401 Coleman Street, Suite 105\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":43169354448959,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/loreal-curl-expression-anti-build-up-cleansing-shampoo-169oz-2008653.jpg?v=1777249776","url":"https:\/\/myshinebeauty.com\/products\/loreal-professionnel-curl-expression-anti-build-up-cleansing-shampoo","provider":"Shine Beauty \u0026 Co.","version":"1.0","type":"link"}