{"product_id":"loreal-professionnel-vitamino-color-spectrum-purple-shampoo","title":"L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo","description":"\u003cp\u003eCool, bright blonde tones that stay clean between salon visits, especially through Bismarck's mineral-heavy water and dry winter air.\u003c\/p\u003e\u003ch3\u003eWhy It Works\u003c\/h3\u003e\u003cp\u003eBlonde hair turns yellow and brassy as warm pigments oxidize and mineral deposits build up. Violet pigments in this sulfate-free formula neutralize yellow on contact, while resveratrol antioxidants protect tone and shine.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair and lather. Leave on 1 to 3 minutes for light toning, up to 5 minutes for deeper neutralization. Rinse and follow with Vitamino Color Spectrum Conditioner.\u003c\/p\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWill this turn my hair purple?\u003c\/strong\u003e\u003cbr\u003eNot when used as directed. The pigments deposit just enough violet to cancel yellow without leaving a tint.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eOnce or twice a week. Use the regular Vitamino Color Spectrum Shampoo on other days to avoid over-toning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this for highlights too?\u003c\/strong\u003e\u003cbr\u003eYes, it works on highlighted, balayage, and all-over blonde hair.\u003c\/p\u003e\u003ch3\u003eWhy Shine Carries It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSalon-professional formula stocked at our Bismarck location\u003c\/li\u003e\n\u003cli\u003eFree shipping on orders over $99\u003c\/li\u003e\n\u003cli\u003eQuestions? Call 701-415-7750 or visit us at 4401 Coleman Street, Suite 105\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":43169351008319,"sku":null,"price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/loreal-vitamino-color-spectrum-purple-shampoo-7986905.jpg?v=1777249745","url":"https:\/\/myshinebeauty.com\/products\/loreal-professionnel-vitamino-color-spectrum-purple-shampoo","provider":"Shine Beauty \u0026 Co.","version":"1.0","type":"link"}