Pureology Hydrate Conditioner

Color-treated hair that actually combs through after the shower — soft, smooth, and manageable.

The Problem

You shampoo, you condition, your hair still feels like straw by the time it dries. Or you're fighting tangles and snapping strands every time you brush it out. Color-treated hair loses moisture faster than untreated hair, and North Dakota winters don't help.

The Solution

Pureology Hydrate Conditioner delivers deep, lasting moisture without weighing your hair down. It detangles, smooths, and leaves color-treated hair genuinely soft and manageable. Sulfate-free, vegan, and color-safe — your color stays vivid, your hair feels the way it's supposed to.

The Proof

Pureology is a brand the team at Shine Beauty & Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.

How to Use

After shampooing, apply from mid-lengths to ends. Leave on 1–2 minutes. Rinse thoroughly.

FAQ

Q: Is this good for fine color-treated hair?
Yes — it moisturizes without heaviness. Fine-haired clients love that it delivers moisture without weighing them down.

Q: How do I use it?
Apply mid-lengths to ends after shampooing. Leave 1–2 minutes. Rinse.

Q: Can I use this daily?
Yes — gentle enough for daily washing.

Q: What if my hair still feels dry?
Add the Pureology Hydrate Superfood Treatment once a week for a deeper moisture reset.

Q: Why buy from Shine Beauty & Co.?
We're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.