{"product_id":"pureology-hydrate-shampoo","title":"Pureology Hydrate Shampoo","description":"\u003cp\u003e\u003cstrong\u003eDeep moisture for color-treated hair — without fading your color or flattening your strands.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eDry, color-treated hair is its own frustrating category. Most moisturizing shampoos either fade your color faster than they should, or leave a coating that feels good for a day and builds into dullness. North Dakota's dry climate makes this even harder on your hair between appointments.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Hydrate Shampoo is 100% sulfate-free and vegan, built specifically for color-treated hair that needs serious moisture. It locks in color while genuinely hydrating your strands — leaving hair soft, manageable, and healthy-looking wash after wash.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and through lengths, rinse. Follow with Pureology Hydrate Conditioner for best results.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Will this work on my color-treated hair?\u003c\/strong\u003e\u003cbr\u003eThat's exactly what it's made for. Sulfate-free formula preserves color while delivering real hydration.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How do I use it?\u003c\/strong\u003e\u003cbr\u003eApply to wet hair, massage in, rinse. Follow with Hydrate Conditioner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How long will a 33 oz liter last?\u003c\/strong\u003e\u003cbr\u003eMost people stretch a liter 3–4 months with regular washing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if it still feels dry?\u003c\/strong\u003e\u003cbr\u003eTry the Pureology Hydrate Superfood Treatment once a week as a deep moisture mask.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"9 oz","offer_id":43023197700159,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03hys033_1738274612.jpg?v=1773945291","url":"https:\/\/myshinebeauty.com\/products\/pureology-hydrate-shampoo","provider":"Shine Beauty \u0026 Co.","version":"1.0","type":"link"}