{"product_id":"pureology-on-the-rise-root-mousse-10-4oz","title":"Pureology Style + Protect On The Rise Root Lifting Mousse 10.4oz","description":"\u003cp\u003e\u003cstrong\u003eInstant root lift and volume for color-treated hair — the blowout starts at the root.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eFlat roots are the enemy of a good blowout. You can curl the ends, add texture, do everything right — but if the roots are flat, the whole style falls flat with it. You need something that lifts at the root and holds it there.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology On The Rise Root Mousse delivers targeted root lift and long-lasting volume for color-treated hair. Apply it to the roots, blow dry, and you've got the kind of lift that makes a blowout look salon-done all day. Sulfate-free, vegan, color-safe.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply directly to roots on damp hair. Work through with fingers or a brush. Blow dry for maximum lift. Can also be diffused for volume on curly hair.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Does this only go on the roots?\u003c\/strong\u003e\u003cbr\u003eApply to roots for targeted lift — you can also work through lengths for overall volume.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and designed for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Will it make roots look crunchy?\u003c\/strong\u003e\u003cbr\u003eNo — it dries with a natural, touchable finish that holds lift without stiffness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How is this different from the Weightless Mousse?\u003c\/strong\u003e\u003cbr\u003eOn The Rise is targeted for root lift specifically. Weightless Mousse gives overall volume through the lengths.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"10.4 oz","offer_id":43023199076415,"sku":null,"price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp05otr010_1738274627.jpg?v=1773945342","url":"https:\/\/myshinebeauty.com\/products\/pureology-on-the-rise-root-mousse-10-4oz","provider":"Shine Beauty \u0026 Co.","version":"1.0","type":"link"}