{"product_id":"pureology-strength-cure-shampoo","title":"Pureology Strength Cure Shampoo","description":"\u003cp\u003e\u003cstrong\u003eRepair for color-treated hair that's been highlighted, bleached, or just over-done.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eThe Problem\u003c\/h2\u003e\u003cp\u003eYou went lighter. Did a chemical service. Maybe just heat-styled through a long North Dakota winter — and now your hair is paying for it. It breaks, splits, doesn't hold a style. Regular shampoos aren't doing anything to fix what's actually damaged inside the strand.\u003c\/p\u003e\u003ch2\u003eThe Solution\u003c\/h2\u003e\u003cp\u003ePureology Strength Cure Shampoo is built to repair from the inside out. With cysteine amino acids and a 100% sulfate-free, color-safe formula, it gently cleanses while reinforcing the hair's damaged structure. Every wash starts rebuilding what color services and heat styling broke down.\u003c\/p\u003e\u003ch2\u003eThe Proof\u003c\/h2\u003e\u003cp\u003ePureology is a brand the team at Shine Beauty \u0026amp; Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.\u003c\/p\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into scalp and lengths, rinse. Follow with Pureology Strength Cure Conditioner.\u003c\/p\u003e\u003ch2\u003eFAQ\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: Will this work if I've had bleach or highlights?\u003c\/strong\u003e\u003cbr\u003eThat's exactly who it's made for. Chemically treated, heat-damaged, fragile hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: How often should I use it?\u003c\/strong\u003e\u003cbr\u003eYou can use it every wash — it's gentle enough for daily use and the repair is cumulative.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What if my hair is still breaking?\u003c\/strong\u003e\u003cbr\u003eAdd the Strength Cure Superfood Treatment once a week. If breakage is severe, come in — some damage needs a professional treatment first.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is it color-safe?\u003c\/strong\u003e\u003cbr\u003eYes — sulfate-free and formulated for color-treated hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Why buy from Shine Beauty \u0026amp; Co.?\u003c\/strong\u003e\u003cbr\u003eWe're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"33 oz","offer_id":43023198322751,"sku":null,"price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6503\/3791\/files\/thumb_500x500_ppp03scs033_1738274615.jpg?v=1773945312","url":"https:\/\/myshinebeauty.com\/products\/pureology-strength-cure-shampoo","provider":"Shine Beauty \u0026 Co.","version":"1.0","type":"link"}