Amika Big Hit Volumizing Shampoo

Amika Big Hit Volumizing Shampoo

Flat hair, meet your match. North Dakota winters are tough on fine strands — cold, dry air weighs hair down before you even step outside. Amika Big Hit Volumizing Shampoo lifts hair at the root, delivering serious body and bounce without stripping moisture or leaving residue.

Key Benefits

• Boosts root-to-tip volume on fine and flat hair types
• Lightweight, non-stripping formula that won't weigh hair down
• Nourishes with sea buckthorn berry — amika's signature superfruit
• Safe for color-treated hair

How to Use

Apply to wet hair and work into a lather from roots to ends. Rinse thoroughly. Follow with Amika Big Hit Volumizing Conditioner for full-volume results.

Why Shine Beauty Recommends It

Our stylists love this one for clients with fine, limp hair who want salon-level lift between visits. The formula is light enough for daily use — even in our dry Bismarck climate where buildup can be a real issue.