Amika Normcore Signature Shampoo

Amika Normcore Signature Shampoo

Your everyday shampoo, elevated. Amika Normcore Signature Shampoo gently cleanses while delivering the kind of lightweight hydration that leaves hair soft, manageable, and full of natural shine. Formulated with sea buckthorn berry — amika's signature superfruit — it's packed with vitamins and antioxidants that support healthy hair from root to tip, every single wash.

Key Benefits

• Gentle daily cleansing without stripping natural oils
• Lightweight hydration for soft, shiny, manageable hair
• Vitamin-rich sea buckthorn berry formula
• Safe for all hair types, including color-treated hair

How to Use

Apply to wet hair and work into a lather from scalp to ends. Rinse thoroughly. Follow with Amika Normcore Signature Conditioner for best results. Available in 9.2oz retail and 33.8oz liter sizes.

Why Shine Beauty Recommends It

The Normcore line is our go-to recommendation for clients who want a reliable, everyday shampoo that works for nearly every hair type. It's the kind of formula that quietly does its job — and your hair just looks better over time.