Color Wow Color Control Toning + Styling Foam Dark Hair 6.8oz

Enrich and tone brunette and dark hair while styling — two steps in one product.

The Problem

Dark hair colors fade too — and not in the cool, faded way. Brown and brunette tones go warm and brassy over time, losing the depth and richness they had right after the salon. Most people don't think about toning for dark hair the way they do for blonde, but the same fading process is happening.

The Solution

Color Wow Color Control Toning + Styling Foam for Dark Hair uses deep color-enhancing pigments that revive brown and dark tones — reducing warmth, adding depth — while simultaneously styling with a volume-boosting mousse formula. Tone and style in one step, no extra time required.

The Proof

Color Wow is a brand the team at Shine Beauty & Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.

How to Use

Apply to damp hair after washing and conditioning. Distribute from roots to ends. Blow dry or air dry as usual for toned, styled results. Adjust use frequency based on toning needs.

FAQ

Q: Do brunettes really need to tone their hair?
Yes — dark hair fades and goes brassy just like blonde. This foam is the brunette answer to what purple shampoo is for blondes.

Q: How often should I use it?
Once or twice a week, or when you notice your color losing depth and going warm.

Q: Will it make my hair too dark?
No — the pigments are sheer and enhance your existing color rather than depositing a new shade.

Q: Does it work on black hair?
It's formulated for dark brown to black hair. Results are most visible on dark brown shades.

Q: What if I don't love it?
Reach out — text 701-415-7750 or DM @myshinebeautyco and we'll help.

Q: Why buy from Shine Beauty & Co.?
We're an authorized Color Wow retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.