Color Wow
Color Wow Curl Wow Flo-etry Serum 10oz
Color Wow Curl Wow Flo-etry Serum 10oz
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Flowing, defined curls that move naturally — not stiff, not crunchy, not frizzy.
The Problem
Curl definition products have a reputation for going one of two ways: you get defined, crunchy curls that feel like straw, or soft, undefined curls that fall apart by mid-morning. Getting both definition and softness at the same time — curls that look intentional and feel touchable — is what most styling products fail to deliver.
The Solution
Color Wow Curl Wow Flo-etry Serum defines curls with a serum texture that adds shine, controls frizz, and maintains soft, natural movement without stiffness. Use it as part of the Curl Wow styling system or on its own to finish any curl routine.
The Proof
Color Wow is a brand the team at Shine Beauty & Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.
How to Use
Apply to damp hair after conditioning. Scrunch through curls from ends to roots. Layer with Shook Bundling Spray for extra definition. Diffuse or air dry.
FAQ
Q: Will my curls feel crunchy?
No — that's specifically what this serum avoids. It defines without setting into a hard cast.
Q: How does it work with the Shook Bundling Spray?
Apply the serum first for frizz control and shine, then layer the Bundling Spray for definition and hold. Together they cover all curl needs.
Q: Is it suitable for wavy hair too?
Yes — works beautifully on waves and curls alike.
Q: Can I use it on dry hair to refresh?
Yes — a small amount on dry hair refreshes and adds shine between wash days.
Q: What if I don't love it?
Reach out — text 701-415-7750 or DM @myshinebeautyco and we'll help.
Q: Why buy from Shine Beauty & Co.?
We're an authorized Color Wow retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.
