L'Oréal Professionnel Curl Expression Anti-Build Up Cleansing Shampoo

A monthly clarifying reset for curls, removing buildup so curl pattern and bounce come back to life.

Why It Works

Stylers, oils, and minerals build up on curly hair faster than straight hair, weighing down the curl pattern. This sulfate-free clarifying shampoo strips buildup gently while preserving the moisture curls need.

How to Use

Apply to wet hair once or twice a month. Massage from scalp through ends and rinse thoroughly. Follow with Curl Expression Intense Moisture Mask.

FAQ

How is this different from the Intense Moisture Shampoo?
The Anti-Build Up is a clarifying treatment for monthly resets. The Intense Moisture Shampoo is for regular wash days.

Can I use it weekly?
Once or twice a month is best. Weekly use can dry curls out.

Will it strip my color?
It's sulfate-free and gentler than most clarifiers, but it still removes buildup. If you have fresh color, wait 2 weeks before clarifying.

Why Shine Carries It

• Salon-professional formula stocked at our Bismarck location
• Free shipping on orders over $99
• Questions? Call 701-415-7750 or visit us at 4401 Coleman Street, Suite 105