L'Oréal Professionnel Curl Expression Intense Moisture Shampoo

A creamy, hydrating shampoo built for curls, especially in dry climates like Bismarck where moisture loss is constant.

Why It Works

Curls and waves need moisture to hold their shape, and most shampoos strip that moisture away. This sulfate-free formula combines hyaluronic acid and urea to cleanse gently while replenishing hydration from root to tip.

How to Use

Apply to wet hair, massage from scalp through ends, and rinse. Follow with Curl Expression Intensive Moisturizer Mask or Long Lasting Leave-In.

FAQ

Is this for all curl types?
Yes. It's formulated for waves, curls, and coils, types 2 through 4.

Can I use it daily?
It's safe for daily use, but most curls do best washing 2 to 3 times a week.

Will it weigh down fine curls?
Not when used as directed. The lightweight formula hydrates without coating.

Why Shine Carries It

• Salon-professional formula stocked at our Bismarck location
• Free shipping on orders over $99
• Questions? Call 701-415-7750 or visit us at 4401 Coleman Street, Suite 105