L'Oréal Professionnel Vitamino Color Spectrum Purple Shampoo

Cool, bright blonde tones that stay clean between salon visits, especially through Bismarck's mineral-heavy water and dry winter air.

Why It Works

Blonde hair turns yellow and brassy as warm pigments oxidize and mineral deposits build up. Violet pigments in this sulfate-free formula neutralize yellow on contact, while resveratrol antioxidants protect tone and shine.

How to Use

Apply to wet hair and lather. Leave on 1 to 3 minutes for light toning, up to 5 minutes for deeper neutralization. Rinse and follow with Vitamino Color Spectrum Conditioner.

FAQ

Will this turn my hair purple?
Not when used as directed. The pigments deposit just enough violet to cancel yellow without leaving a tint.

How often should I use it?
Once or twice a week. Use the regular Vitamino Color Spectrum Shampoo on other days to avoid over-toning.

Is this for highlights too?
Yes, it works on highlighted, balayage, and all-over blonde hair.

Why Shine Carries It

• Salon-professional formula stocked at our Bismarck location
• Free shipping on orders over $99
• Questions? Call 701-415-7750 or visit us at 4401 Coleman Street, Suite 105