Pureology Hydrate Shampoo

Deep moisture for color-treated hair — without fading your color or flattening your strands.

The Problem

Dry, color-treated hair is its own frustrating category. Most moisturizing shampoos either fade your color faster than they should, or leave a coating that feels good for a day and builds into dullness. North Dakota's dry climate makes this even harder on your hair between appointments.

The Solution

Pureology Hydrate Shampoo is 100% sulfate-free and vegan, built specifically for color-treated hair that needs serious moisture. It locks in color while genuinely hydrating your strands — leaving hair soft, manageable, and healthy-looking wash after wash.

The Proof

Pureology is a brand the team at Shine Beauty & Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.

How to Use

Apply to wet hair, massage into scalp and through lengths, rinse. Follow with Pureology Hydrate Conditioner for best results.

FAQ

Q: Will this work on my color-treated hair?
That's exactly what it's made for. Sulfate-free formula preserves color while delivering real hydration.

Q: How do I use it?
Apply to wet hair, massage in, rinse. Follow with Hydrate Conditioner.

Q: How long will a 33 oz liter last?
Most people stretch a liter 3–4 months with regular washing.

Q: What if it still feels dry?
Try the Pureology Hydrate Superfood Treatment once a week as a deep moisture mask.

Q: Why buy from Shine Beauty & Co.?
We're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.