Pureology Style + Protect On The Rise Root Lifting Mousse 10.4oz

Instant root lift and volume for color-treated hair — the blowout starts at the root.

The Problem

Flat roots are the enemy of a good blowout. You can curl the ends, add texture, do everything right — but if the roots are flat, the whole style falls flat with it. You need something that lifts at the root and holds it there.

The Solution

Pureology On The Rise Root Mousse delivers targeted root lift and long-lasting volume for color-treated hair. Apply it to the roots, blow dry, and you've got the kind of lift that makes a blowout look salon-done all day. Sulfate-free, vegan, color-safe.

The Proof

Pureology is a brand the team at Shine Beauty & Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.

How to Use

Apply directly to roots on damp hair. Work through with fingers or a brush. Blow dry for maximum lift. Can also be diffused for volume on curly hair.

FAQ

Q: Does this only go on the roots?
Apply to roots for targeted lift — you can also work through lengths for overall volume.

Q: Is it color-safe?
Yes — sulfate-free and designed for color-treated hair.

Q: Will it make roots look crunchy?
No — it dries with a natural, touchable finish that holds lift without stiffness.

Q: How is this different from the Weightless Mousse?
On The Rise is targeted for root lift specifically. Weightless Mousse gives overall volume through the lengths.

Q: Why buy from Shine Beauty & Co.?
We're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.