Pureology Style + Protect Soft Finish Hairspray

Flexible hold hairspray for color-treated hair — all-day style without the crunch or stiffness.

The Problem

You want your style to hold, but not feel like cardboard. Most strong-hold hairsprays leave color-treated hair feeling crunchy, dull, and stiff. You need something that keeps your style in place while your hair still moves and looks healthy.

The Solution

Pureology Soft Finish Hairspray delivers flexible, long-lasting hold for color-treated hair — without crunch, without stiffness, and without dulling your color. Sulfate-free and vegan formula that keeps your style looking natural all day.

The Proof

Pureology is a brand the team at Shine Beauty & Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.

How to Use

Hold 10–12 inches from hair. Spray in short bursts to set style. Can be combed or brushed through after application.

FAQ

Q: Will this make my hair stiff or crunchy?
No — it's specifically formulated for flexible hold that keeps natural movement.

Q: Is it color-safe?
Yes — sulfate-free and designed for color-treated hair.

Q: How is Soft Finish different from Lock It Down?
Soft Finish is flexible hold for styles you want to move. Lock It Down is stronger hold for styles you need to stay put.

Q: Can I brush through it?
Yes — the flexible formula allows you to comb or brush through after setting.

Q: Why buy from Shine Beauty & Co.?
We're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.