Pureology Strength Cure Shampoo

Repair for color-treated hair that's been highlighted, bleached, or just over-done.

The Problem

You went lighter. Did a chemical service. Maybe just heat-styled through a long North Dakota winter — and now your hair is paying for it. It breaks, splits, doesn't hold a style. Regular shampoos aren't doing anything to fix what's actually damaged inside the strand.

The Solution

Pureology Strength Cure Shampoo is built to repair from the inside out. With cysteine amino acids and a 100% sulfate-free, color-safe formula, it gently cleanses while reinforcing the hair's damaged structure. Every wash starts rebuilding what color services and heat styling broke down.

The Proof

Pureology is a brand the team at Shine Beauty & Co. in Bismarck, ND carries because we've seen what it does for clients who color their hair regularly. Every product in our collection is something our licensed stylists use or recommend from real experience — not because a distributor told us to.

How to Use

Apply to wet hair, massage into scalp and lengths, rinse. Follow with Pureology Strength Cure Conditioner.

FAQ

Q: Will this work if I've had bleach or highlights?
That's exactly who it's made for. Chemically treated, heat-damaged, fragile hair.

Q: How often should I use it?
You can use it every wash — it's gentle enough for daily use and the repair is cumulative.

Q: What if my hair is still breaking?
Add the Strength Cure Superfood Treatment once a week. If breakage is severe, come in — some damage needs a professional treatment first.

Q: Is it color-safe?
Yes — sulfate-free and formulated for color-treated hair.

Q: Why buy from Shine Beauty & Co.?
We're an authorized Pureology retailer right here in Bismarck, ND — at 4401 Coleman Street Suite 105. Fresh product, licensed stylists, and free shipping on orders over $99 at myshinebeauty.com.